Hi! I'm Sophia, a Communications Specialist
With a passion for storytelling and a proven ability to shape impactful brand identities, I bring both expertise and enthusiasm to every project I undertake. Backed by a degree in Public Relations and Advertising, I have honed my skills in crafting media strategies, conducting market research, and delivering creative campaign solutions that drive results.Over the past few years, I’ve gained hands-on experience managing diverse campaigns, building meaningful client relationships, and adapting to the ever-evolving digital landscape. My keen eye for detail, exceptional communication skills, and strategic mindset have enabled me to successfully navigate complex projects while exceeding expectations.I thrive on creative challenges, whether developing innovative content strategies or executing multi-platform campaigns, and remain committed to lifelong learning. My goal is to continue contributing to campaigns that not only achieve business objectives but also resonate with audiences in authentic and meaningful ways.
the joinery
Integrated PR and Advdertising Campaign
2023, Campaign Director
The Joinery was facing low foot-traffic and asked us to help them. This campaign includes an internal audit, external analysis and research, and suggested media and messaging strategies.
usf libraries
Social Media Campaign
2022, Campaign Director
The USF Libraries were facing high foot-traffic but many services were not being utilized. They asked us to help bring awareness to what The Libraries offer. This campaign includes an internal audit, external analysis, and suggested media strategies.
BODS
Brand Concept
2023, Copywriter
BODS needed a Brand Book to help conceptualize how their brand will be perceived. This campaign includes a brand kit and personality.